Krithika Chandramouli — Creative Strategist for D2C Brands in India

Illustrative white cloud drifting across a blue skyKrithika Chandramouli — Creative Strategist
Strategist

THE CREATIVE EYE THAT KNOWS WHAT STOPS THE SCROLL.
AND THE STRATEGIST BRAIN THAT KNOWS WHY.

I've worked with Shark Tank brands, US-based brands, and Indian startups. 4 years of figuring out what makes people stop scrolling, actually watch, and buy stuff.

Here's the problem with ads: what works today dies next week. The algorithm changes. People get bored. That hook you ran for a month? Dead. So you need someone who makes ideas faster than they die. I don't do brand mood boards. I don't make pretty lifestyle videos. I make ads that work. Stuff that looks real, not like ads. Different angles for different people. Testing so you know what's working before you waste money.

Want prettier ads? Get a designer. Want to know why you're stuck at $200K/month and can't hit $500K? That's me.

Strategist, Researcher, Ideator, Analyzer, Storyteller

my skills

Foreplay
Atria
TikTok Creative Center
Meta Ads Manager
ChatGPT/Claude
Google Sheets
Notion
Asana
Slack
Higgsfield

Tool Stack

Deep Research, Ideate, Scripts, Storyboarding, Feedback, Create & Test, Iterate & Scale

My Process